Magnesium Applications Group (MAG) specializes in magnesium. We offer brand strategy consulting services that leverage our deep expertise in the magnesium industry. Our expertise across the full range of branding services, from strategic positioning, brand architecture and equity extension, through brand naming, identity development, brand management and execution can help your business grow and develop new markets.

The MAG Network (“MAGnet”)

Our exclusive membership organization offers magnesium industry insiders with customized branding and marketing advice along with the opportunity to make connections with brand owners and professionals dedicated to supporting magnesium through fostering consumer trust, economic growth, and innovation. To learn more click here.

Fulfillment Network

MAG is launching the world’s first magnesium fulfillment network for the wrought magnesium industry. We are in the process of establishing fulfillment centers in the US and Europe. The US center will service North and South America. The European center will located in the historic heart of magnesium manufacturing Lombardia, Italy. MAG’s fulfillment network will make available materials that would otherwise seem impossible to find.

MAG’s fulfillment network offers a variety of advantages for your development of new products and testing of new materials. These advantages include:

  • Shortened lead times
  • Small MOQ’s
  • No limits to processors, alloy systems, or territories
  • Low cost and risk of testing new material applications
  • Exotic alloys
  • Plate and bar stock available


When you are ready to move to full scale production, we can help. We can handle sourcing from casting to extrusions. Our proven track record of delivering critical components to customers in the automotive, oil & gas, aerospace, and bicycle components is unsurpassed. Contact us today to learn more about how the Magnesium Applications Group can help you achieve your project goals.